Archive: Winery Info

What is a Winemaker? (Part 1)

A winemaker is a person that is engaged in the selection and growing of a perishable raw material that is made into a perishable fermented product containing alcohol.  This simplistic statement just begins to state one’s duty as a winemaker.  In reality a winemaker is so much more. The descriptions provided below are not fitting for all winemakers but perhaps the majority.  As corporations have become prominent in the wine industry, some of these duties are eliminated or minimized; yet, most of the people holding corporate winemaking titles have come up through the ranks of hard knocks.  Few excel in this profession without dragging hoses first and planting vines with their bare hands before sitting at the cushy, but very […]

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TTB Proposes New Rules for Wine Labeling & Advertising

On November 26, 2018, the TTB published in the Federal Register a notice of proposed rulemaking, titled, Modernization of the Labeling and Advertising Regulations for Wine, Distilled Spirits, and Malt Beverages (83 Fed. Reg. 60,609).  The purpose of these proposed rules is to “simplify and clarify regulatory standards, incorporate guidance documents and current policy into the regulations, and reduce the regulatory burden on industry members where possible.” When the federal government wants to change rules Americans are subject to, they must first publish the proposed rules and provide a period of time for the public to comment and make suggestions.  The government agency is required to review and consider all suggestions before implementing a final rule. This process is not […]

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Winery Retail Marketing Will Finally Come of Age in 2019

Spoiler alert: nothing I talk about in these predictions is groundbreaking, or new technology or techniques for marketing. These are tactics that the digital eCommerce world has been using and perfecting for quite some time. We hear about these strategies at conferences, and experience them with other brands we interact with…but we don’t take those practices to work with us when we market our wine. We are a slow industry to adopt new trends. Why is that? Margins are Low Margins are low across the board for wine – albeit better in Direct To Consumer (DTC) channels versus wholesale – but the hospitality cost that is carried on the DTC side balances the scales. Management, at any company, is going […]

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Protect Events Hosted at Your Winery with Event Insurance

By now, most winery owners have heard the buzz regarding event insurance.  Sure, you know it exists, but do you really know exactly what event insurance covers and how it can benefit your clients (and you)? Event insurance is a necessity for winery owners looking to keep themselves, and their clients, protected.  We recently talked with Lauren Hernandez, Senior Event Insurance Specialist at Markel Specialty insurance to learn more. “It is probably important to first point out that there are two different types of event insurance– event liability and event cancellation,” states Hernandez. LIABILITY INSURANCE “Event liability protects the person hosting an event at your facility,” Hernandez explained.  If during their event someone causes property damage to your winery or […]

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Tariffs and the Industry: Impacts of the Trade War on Wine, Beer & Spirits

Throughout 2018, the Trump administration’s implementation of tariffs on several foreign goods, and the retaliatory tariffs that followed suit have confused markets and worried many businesses. The alcohol industry—wine, beer, spirits and those who support them—have all been affected in some way by these tariffs, or expect to be in 2019 if they continue. With the news on tariffs changing almost monthly, it can be hard to keep up, which causes further insecurity for the industry. Timeline of Events   Trade tensions began in January 2018 when the Trump administration imposed tariffs on solar cells and washing machines after a report stating that imports were hurting the domestic U.S. market in those businesses. On March 8, 2018, President Trump announced […]

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Designer Yeasts

The primary role of yeast in winemaking is to convert the sugars in grape-must into alcohol and carbon dioxide. Selecting a yeast is one of the most critical decisions in the winemaking process. The yeast strain you choose will affect how quickly fermentation begins and how rapidly it progresses, as well as impact the aromas, color and character of the final product. While all winemakers use a yeast called Saccharomyces Cerevisiae, within this species are hundreds of strains designed to produce a myriad of characteristics. To guide winemakers through the yeast selection process, The Grapevine Magazine talked with legendary Napa Valley winemaker Tom Eddy, who has been making wines since the 1970s. Eddy started his brand, Tom Eddy Winery, in […]

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Seeking Wine Education? WSET levels are the way to go

Wine education is a constant throughout the wine industry. From continuing education to specialized training for Sommeliers and wine professionals, quality wine education is essential. Even wine journalists, seeking to understand the industry and increase their wine appreciation continue their education through classes offered by organizations like the Wine and Spirit Education Trust (WSET). WSET is a globally recognized, not-for-profit educational organization that specializes in quality wine education throughout the world. From their flagship school in London, they offer qualifications in wines, spirits and sake to professionals and enthusiasts both in-person and online. These classes include first, second and third level qualifications in wines, spirits and sake, and a fourth level diploma in wines and spirits. WSET does not provide […]

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Architectural & Construction Trends Of Successful Wineries

From coast to coast, the winery business is booming. With the latest statistics showing upwards of 8,300 wineries in North America, the competition is stronger than ever, making it critical for winemakers to build brand loyalty early, ideally within the first visit or tasting experience. Although the construction of a winery is an industrial project, it’s also about creating an enjoyable, customer driven, retail environment. Success in the wine industry depends on the work of many individuals but always starts with a thorough plan of action. Planning Is Critical Burt Shell, Director of Group Sales for industry leader Nucor Buildings Group, has over 30 years of experience and product knowledge in the metal building industry, including significant experience in the […]

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Wine in a Can – PakTech Can Handle That!

  Wherever the active consumer is headed, wine in a can has become the preferred beverage to accompany their spontaneous lifestyle. Whether camping, picnicking, heading to the beach, hiking, stand-up paddleboarding, you name it: people enjoy wine while enjoying their favorite activities.  And when winemakers offer premium wine selections in a portable can, it’s a win-win.  Wine in cans is booming because it’s simple, sustainable, and smart. PakTech can carriers complement these attributes just so. As an established yet innovative packaging leader in the beverage industry for over 25 years, PakTech delivers the highest quality and most environmentally responsible packaging solutions available.  Offering active, discerning wine drinkers an attractive multi-pack of their favorite beverage is…the way to go. THE SIMPLE […]

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With New Facility, and Aligning Behind New VP/GM Tim Hudson, Hartness Targets ‘Better-than-Ever Products and Customer Service’

FOR IMMEDIATE RELEASE Cl: Hartness, An ITW Company Dt: 9/26/18 With New Facility, and Aligning Behind New VP/GM Tim Hudson, Hartness Targets ‘Better-than-Ever Products and Customer Service’ GREENVILLE, S.C., Sept. 26, 2018 — It’s an oft-proven fact of business and industry that expansion, in and of itself, does not always and automatically lead to bigger and better things. For example, about eight years ago, Hartness, An ITW Company, recognized that it had outgrown its main facility. Accordingly, the company undertook an overall expansion achieved by moving some of its manufacturing to a second facility several miles from Headquarters. As an unintended consequence of operating in two buildings, customers calling on Hartness would often end up in the wrong location or have […]

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