Archive: Winery Info

Are You Protecting What You’ve Worked so Hard to Build?

  Picture it – clearing the fields, row mapping, proper drainage, all those plantings – and – your first yield. You have come so far to get to where you are today! Countless hours, lots of hard work and now you really have something – your pride and joy. But now that you’ve come so far and you’re more established, your risks are more significant and there is just so much more to lose. Are you proactively working to protect what you’ve worked so hard to build? Winter is generally a quieter time and is a good time to identify potential risks that could pose a threat to your business. This can mean many different things to winemakers. For some […]

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What is a Winemaker? (Part 2)

  (Part 1 Ran in the January-February 2019 Issue)    Cellar Logistics Coordinator As winemakers work through the year they are always looking three, four, even eight months ahead.  The cellar picture continues to change as each new harvest “deposit” will lend toward how and what one may want to do with each lot of wine.  Will a reserve be made this year?  With these decisions become handling logistics in the cellar.  Each white wine will either stay in stainless or go to barrel for further aging.  How long will this take place and what rate of extraction will take place this year?  Will the fruit intensity, from this harvest, be able to handle the aging?  Cellars may have up […]

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WHERE THE MAGIC HAPPENS: Fermentation And Storage Tanks

  The style and type of fermentation and storage tanks used in wineries are dependent on many factors, but always includes the winemaker’s beliefs, experiences and history regarding the quality and traits of the wine they want to produce. Tank suppliers have become true partners with wine producers, shouldering the trust and responsibility for providing quality vessels to ferment, hold and enhance the winemaker’s product while sometimes even providing insight on the proper use of their chosen vessel. Terracotta Amphorae Such is the case with Manu Fiorentini, Founder and CEO of Itek Wines, a tank supplier, distributor and filtration service provider servicing California’s Central Coast. Itek Wines’ offerings include oak barrels from the French region of Burgundy, Italian concrete tanks […]

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The Spirit of Alliance: Oregon’s Philosophy of Collaboration

  Although Oregon has been home to vineyards as far back as 1847, after the end of Prohibition in 1933, it needed a bit of rebuilding. It wasn’t until the 1960s and 70s that winemakers made the trek from the Mediterranean and mild climates of California to do just that, throwing their hats in the ring to grow grapes in a new and very different terrain. It was during this time that well-known names like Dick and Kina Erath, Dick and Nancy Ponzi, Susan and Bill Sokol Blosser, David and Diane Lett and David and Ginny Adelsheim put down roots around the state of Oregon and started vineyards. Some had education and training in viticulture; some did not. Most had […]

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Welcome to Fizz Club

  Over the past 15 years, international sales of Champagne and sparkling wine have strengthened. The increased sales are due, in part, to the increase in exceptional sparkling wines being made in wine regions throughout the world, including Canada. Even though Champagne remains the gold standard, with the rise in quality sparkling wines at reasonable prices, consumers no longer have to wait for a special occasion to pop open a bottle, and sales have skyrocketed. Belinda Kemp, senior scientist in Oenology at Brock University, wanted to provide a technical foundation for the growth of Canada’s sparkling wine industry, so in 2013 she worked with Brock University’s Cool Climate Oenology and Viticulture Institute (CCOVI) to create Fizz Club. According to the […]

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What Wineries Should Know About Labels, Printing, and Bottle Engraving

In the wine industry, a label is much more than a sticker on the bottle identifying the brand. Rather, a label is an opportunity to tell consumers about your winery, the intricacies of a particular type of wine, and to highlight its character and quality. That is why it’s so important to put as much time and thought into what’s on the outside of the bottle as what’s inside. The Importance & Basics of Wine Labels The importance of effective label printing is to differentiate your product from other wines and help it stand out in the competitive market. Labels provide valuable information to consumers about the winery’s location, tasting notes and alcohol content. In the U.S., labels must also […]

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Waterloo Container Will Be At Upcoming Trade Shows

FOR IMMEDIATE RELEASE February 25, 2019 Contact: Bobbi Stebbins Telephone: 315-539-3922  ext 47 Email: bstebbins@waterloocontainer.com Website: Waterloocontainer.com Waterloo, NY, February 25, 2019– Waterloo Container is pleased to announce that we will be showing off our packaging and product options at several upcoming local and national industry trade shows. National Tradeshows give Waterloo Container the opportunity to reach out to a wider circle of potential clients, and to learn about what is trending in the industry. This helps us decide what to add to our own bottle portfolio.  Members of our team have also attended classes at shows to improve knowledge of the industry and make valuable connections.  This year, Waterloo Container can be found on March 19-21st at Booth #512 at the Eastern Winery […]

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What is a Winemaker? (Part 1)

A winemaker is a person that is engaged in the selection and growing of a perishable raw material that is made into a perishable fermented product containing alcohol.  This simplistic statement just begins to state one’s duty as a winemaker.  In reality a winemaker is so much more. The descriptions provided below are not fitting for all winemakers but perhaps the majority.  As corporations have become prominent in the wine industry, some of these duties are eliminated or minimized; yet, most of the people holding corporate winemaking titles have come up through the ranks of hard knocks.  Few excel in this profession without dragging hoses first and planting vines with their bare hands before sitting at the cushy, but very […]

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TTB Proposes New Rules for Wine Labeling & Advertising

On November 26, 2018, the TTB published in the Federal Register a notice of proposed rulemaking, titled, Modernization of the Labeling and Advertising Regulations for Wine, Distilled Spirits, and Malt Beverages (83 Fed. Reg. 60,609).  The purpose of these proposed rules is to “simplify and clarify regulatory standards, incorporate guidance documents and current policy into the regulations, and reduce the regulatory burden on industry members where possible.” When the federal government wants to change rules Americans are subject to, they must first publish the proposed rules and provide a period of time for the public to comment and make suggestions.  The government agency is required to review and consider all suggestions before implementing a final rule. This process is not […]

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Winery Retail Marketing Will Finally Come of Age in 2019

Spoiler alert: nothing I talk about in these predictions is groundbreaking, or new technology or techniques for marketing. These are tactics that the digital eCommerce world has been using and perfecting for quite some time. We hear about these strategies at conferences, and experience them with other brands we interact with…but we don’t take those practices to work with us when we market our wine. We are a slow industry to adopt new trends. Why is that? Margins are Low Margins are low across the board for wine – albeit better in Direct To Consumer (DTC) channels versus wholesale – but the hospitality cost that is carried on the DTC side balances the scales. Management, at any company, is going […]

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