Archived Articles

Old Vine From Angelica Vineyard - Ph Credit Catena Zapata

Preservation of the Genetic Diversity of Wine Grape Varieties

The Old Vine Conference Old Vine From Angelica Vineyard – Photo Credit Catena Zapata By: Judit Monis, Ph.D. - Vineyard and Plant Health Consultant Recently, I did some research on “old vine” heritage grapevines after seeing a post on LinkedIn that showed a vineyard with characteristic “red leaf” symptoms likely ...
Picture showing wine bottles in first box, 1 wine bottle in second box, and a wine bottle being held behind a women's back saying Visual strategies include props, models, colors, lighting, backgrounds, angles, symbols, composition, and contrast to make your images look different than other brands.

Our Five Top Marketing Priorities for 2024

By: Susan DeMatei, Founder of WineGlass Marketing If you're like most of us, the holiday marketing campaigns are well underway, and you're now focusing on next year's budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA furniture—you're looking for simple, clean lines and straightforward ...
Photo of B Cellars front entrance to their building

B Cellars Embraces AI to Understand the Emotional Connection Between Brand and Consumers

In the ever-evolving landscape of the wine industry, innovation is not just about viticulture and winemaking techniques; the new frontier is understanding the emotional bond between brand and customers. B Cellars, a trailblazer in the Napa Valley wine scene, took an early leap into the future by integrating artificial intelligence ...
Picture of front of a winery building entrance connected to 3 metal silos

Exploring Accommodation Options at Wineries

By: Becky Garrison Wineries looking to provide their guests with elevated wine-tasting experiences might want to explore the option of offering accommodations at their winery or vineyard. Kristen Baxter, operations manager for Abbey Road Farm in Carlton, Oregon, said, "Our lodging is integral to our business model, as it allows ...
Picture of front of BlueJacket Crossing Vineyard and Winery building with people sitting and standing outside

BlueJacket Crossing Winery & Vineyard  

Award-Winning Wines With Memorable Views in a Family Atmosphere By: Gerald Dlubala Follow the Oregon Trail through Kansas, and you’ll run right through the aptly named BlueJacket Crossing Vineyard and Winery in Eudora, about halfway between Kansas City and Lawrence. “There’s a historic landmark," said Kandaya “Pep” Selvan, owner, vintner ...
Finding Balance Between Wildlife Control and Natural Habitats

Finding Balance Between Wildlife Control and Natural Habitats

By: Alyssa L. Ochs As many vineyards take a sustainable and eco-friendly approach to grape growing, habitat destruction has become a topic worth learning more about. Delicate ecosystems depend upon agricultural biodiversity to help the land and native species thrive, yet at the same time, vineyards must safeguard their crops ...
Biochemistry Offers a New Defense

Biochemistry Offers a New Defense

Arming Vineyards with the Best Weapons Against Their Worst Enemies By: Cheryl Gray Left unchecked, an army of an invasive species as tiny as an eighth of an inch can destroy acres upon acres of vineyard grapes. We are talking about the dreaded mealybug. There are multiple species of this ...
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The Producers’ Blind Spot

The Role of the Municipality and Local Ordinances and the Producers’ Operational Goals By: Louis J. Terminello, Esq. and Bradley Berkman, Esq. Let’s face it, many of us, likely including the writer(s) and readers alike, find the making of wine, beer, and spirits not only to be a labor of ...
Picture of a greek god statue drinking out of a bowl

Greece: A Wine Odyssey 

By: Tod Stewart It’s hot. I mean, it’s really (expletive) hot. Hades hot. The afternoon sun, with not a cloud to diffuse its merciless heat, beats down on the vines. And on me. I’m not sure if vines sweat, but I’m starting to get just a tad sticky under the ...
Image showing 75% of consumers will judge a brand's credibility based on their website design source Stanford Web Credibility Research

What is a Website Template & Ten Reasons You Want One

By: Susan DeMatei, Founder of WineGlass Marketing In today's fast-changing landscape, web experts agree that we should redesign our websites every three years. Don't get us wrong, that doesn’t mean touch your website every three years. You should constantly update and keep your website current, but we're talking about a ...