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CONTENT Drives Winery Recognition; Now More Than Ever

By Carl Giavanti, Carl Giavanti Consulting

…Earned Media content to help you weather the more difficult times to come. *Source: SVB 2015 State of the Wine Industry CARL GIAVANTI has been involved in business marketing and…

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Three Biggest Challenges Facing Small Wineries Today?

By Carl Giavanti, Garl Giavanti Consulting

…to come. CARL GIAVANTI is a Winery Publicist with a DTC Marketing background, going on his 10th year of winery consulting. Carl has been involved in business marketing and public…

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Winery PR in a Pay-to-Play World

By Carl Giavanti

…consumers, which will organically translate to increased sales. CARL GIAVANTI has been involved in business marketing and public relations for over 25-years; originally in technology, digital marketing and project management,…

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Why is Winery PR so difficult?

By Carl Giavanti

…that precious resource, and do let the world know that experts like what you are doing and so should they. CARL GIAVANTI is Winery Publicist with a DTC Marketing background….

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Does Media Coverage Help Me Sell Wine

By Carl Giavanti

…for continuing to ask the tough questions. You know who you are! CARL GIAVANTI is Winery Publicist with a DTC Marketing background. He’s going on his 8th year of winery…

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ENGAGING WITH WRITERS BEFORE “THE ASK” (Part 2)

By Carl Giavanti

…possibly hiring a PR professional to assist you. CARL GIAVANTI is Winery Publicist with a DTC Marketing background. He’s going on his 8th year of winery consulting. Carl has been…

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ENGAGING WITH WRITERS BEFORE “THE ASK” (Part 1) What Do Writers Really Need and Want?

By Carl Giavanti

…specific details about working with writers in next installment. CARL GIAVANTI is Winery Publicist with a DTC Marketing background. He’s going on his 8th year of winery consulting. Carl has…

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WHY EMAIL MARKETING (Part 2) The Persistence and Benefits of Email Marketing

By Carl Giavanti & Patty Ross

…a winery media relations consultant. Carl started by focusing on DTC Marketing for wineries 7 years ago, and formed a Winery PR Consultancy over 4 years ago (www.CarlGiavantiConsulting.com/Media). Clients are…

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Is Your Wine Club Still Relevant?

By Carl Giavanti

…a reason to keep your Wine Club relevant? CARL GIAVANTI has been involved in business marketing and public relations for over 25-years; originally in technology, digital marketing and project management,…

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Why Email Marketing?

By Carl Giavanti

…and when you do offer special deals they’ll take notice. Newsletter marketing will boost wines sales and the effect can be immediate. CARL GIAVANTI has been involved in business marketing…

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