FOR IMMEDIATE RELEASE
February 25, 2019
Waterloo, NY, February 25, 2019– Waterloo Container is pleased to announce that we will be showing off our packaging and product options at several upcoming local and national industry trade shows.
National Tradeshows give Waterloo Container the opportunity to reach out to a wider circle of potential clients, and to learn about what is trending in the industry. This helps us decide what to add to our own bottle portfolio. Members of our team have also attended classes at shows to improve knowledge of the industry and make valuable connections. This year, Waterloo Container can be found on March 19-21st at Booth #512 at the Eastern Winery Exposition in Syracuse, NY. We will also be focusing on the craft beverage industry at the Craft Brewers Conference in Denver, Colorado April 8-11.
This year’s Eastern Winery Expo boasts more than 230 industry vendors and suppliers under one roof. According to the EWE website, there will be 46 speakers and 35 workshops and conference sessions this year at the OnCenter. The show is designed for equipment purchasing, wine tasting, meeting the experts, socializing, and sharing wine, knowledge, tips & techniques. In between sessions, Waterloo Container meets with attendees and customers to show off new wine glass products and services like their popular UV ink glass printing and new high speed shrink sleeving.
At the Craft Brewer’s Conference, Waterloo hopes to expand their presence in the ever-expanding market of craft beverage packaging. The CBC is America’s largest craft brewing industry gathering, with over 13,000 attendees and 800 exhibitors. Beer, Spirits, Ciders, and Meads are just some of the products discussed and highlighted by the program. Waterloo Container will present a tailored selection of glass bottles appropriate for this market. New sparkling (pressure rated) bottles will be showcased along with the classic amber craft options. George Hall, Sales manager at Waterloo Container says “Trade Shows are a great environment to engage in an open packaging dialogue with existing customers or get introduced to a future customer to collaborate on their plans to grow”
Smaller, local tradeshows allow vendors to meet one on one with our current and future clients. Attendees can put their hands on the bottles and get valuable information about our many value-added services and packaging options. Cornell Cooperative Extension sponsors two shows in our region this year, including the B.E.V. NY show at the RIT Conference Center (Feb 27-Mar 1) and the Finger Lakes Craft Beverage Conference at Del Lago on March 26th. Waterloo container plays important sponsor roles at each event.
“Each show has a unique clientele and atmosphere” says Waterloo Container Marketing Director Bobbi Stebbins. “We adapt our display, staff and featured items specifically for each show in hopes of introducing current clients to new products, and to acquaint prospective customers with our company values and products in general”
About Waterloo Container: Waterloo Container is a family-owned and operated business started in 1980 by Norm and Bill Lutz to support the burgeoning wine industry in the Finger Lakes of New York and on the East Coast. Today, we offer an extensive selection of glass wine and spirits bottles manufactured right here in the United States. We also stock and source many imported wine, spirit and specialty bottles. Our vendor partners have been extremely influential in our success and we are proud to work with the best in the industry for glass, corks and closures. We offer a personalized packaging program that includes services like eight color UV ink glass printing and high-speed shrink sleeving. We also provide in-house repacking, quality select and warehousing for our customers and employ our own fleet of trucks and skilled drivers. We take pride in being a reliable provider of the highest quality glass containers and packaging products available. We are proud to have been an integral part of the wine and craft beverage industry’s growth in Eastern North America. We look forward to continuing to grow together over the years to come. Visit our website at www.waterloocontainer.com today!