Contributing Writers

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From Construction, to cork to consumer.    With 30 years+ of experience , it is Toms pleasure to help people enter the wine business, and to remain in the business, by helping people craft wines that consumers purchase and enjoy.  Tom is most helpful if engaged while constructing your building and helping you make your wines.






CARL GIAVANTI is a Winery Publicist with a DTC Marketing background. He’s going on his 8th year of winery consulting. Carl has been involved in business marketing and public relations for over 25 years; originally in technology, digital marketing and project management, and now as a winery media relations consultant. Clients are or have been in Napa Valley, Willamette Valley and Columbia Gorge.






Nan McCreary has 50-plus years of writing experience that includes writing video scripts, press releases, magazine articles, newsletters, advertising copy, training collateral materials, instructionalHer passion for writing is surpassed only by her passion for wine. She holds a Level III (Advanced) Certification from the Wine & Spirit Education Trust, a Certified Specialist of Wine award from the Society of Wine Educators, and a French Wine Scholar certification from the French Wine Society.  Nan holds a B.A. degree in journalism from the University of Iowa.  While at the University, she was enrolled for two years in the internationally acclaimed Writer’s Workshop.Nan lives with her husband of 50 years, Jim, in Houston, Texas.







JudJudit Monis DSCN4093it Monis, Ph.D. is a native of Argentina, and holds a doctorate degree in Plant Pathology from the University of Wisconsin-Madison and received post-doctoral training at the University of California at Berkeley. Dr. Monis is a California-based plant health consultant that provides specialized services to help growers, vineyard managers, winemakers, and nursery personnel avoid the propagation and transmission of grapevine diseases caused by bacteria, fungi, and viruses.Dr. Monis was responsible for developing and running STA Laboratories Plant Health Services program. Previous experience includes research and managerial positions at the USDA Center for Plant Health Science and Technology; Seminis Vegetable Seeds (now Monsanto); and Agritope Inc. She is an avid writer and frequent invited speaker at scientific and growers’ meetings. For more information visit





Stephanie Earthman Baird has 20-plus years of experience in the wine industry that includes import and distribution, event management and education. Before following her passion for wine, she worked as a senior project manager for ExxonMobil. She holds the highest accreditations from the Wine & Spirits Education Trust (Diploma) and Society of Wine Educators (Certified Wine Educator) along with numerous other wine certifications. Stephanie attended Texas A&M University where she earned a Business Administration degree in Business Analysis and Research, and also studied chemical engineering. She owns a wine consulting company called Journey Into Wine and can be reached through


Susan DeMatei, owner of Wine Glass Marketing, has over 10 years of experience in winery consumer direct marketing, including Wine Club, database marketing, CRM, e-commerce, events and general luxury wine marketing encompassing awareness, conversion and loyalty. Overall, she has 20 years of experience specializing in direct sales to a luxury market.Prior to 2012, Ms. DeMatei served as Direct Marketing Manager with Opus One Winery. Prior to that, she held marketing or account executive positions with Fosters Wine Estates, Goosecross Cellars, Butler Shine Stern & Partners, Modern Media, Goldberg Moser O’Neill, BBDO SF, and Mullen Advertising. Ms DeMatei holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers and a Certified Specialist in Wine/Wine Education with the Society of Wine Educators.