This Issue of The Grapevine Magazine

MONITORING BOTTLING TIPS

This article is a sequel to the previous article on bottling preparation. It applies not only to mobile bottling but also any bottling line quality control a winemaker may be a part of. Each line has its own Critical Control points so use this article as a foundation to build on for your specific bottling operation/mobile bottler. Winemakers – it’s time to be on your toes! Make sure your wines are ready, free sulfur dioxide adjusted and at the appropriate temperature for the bottling. Makes sure the dissolved gases such as oxygen and carbon dioxide are where you want them and measured. The wine should be filtered to the appropriate micron rating prior to the days bottling and mixed well […]

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WINE IN CANS

Taking Cans Where Bottles Can’t Go It’s Saturday afternoon and you’re going river rafting with a group of people, you have a picnic packed in your cooler and you see the sign that says “No bottles.” No problem. Or you meet your friends at the beach for sunset, another sign “No bottles.” Again, not a problem. Your ace in the hole? You have wine in cans. The Market Canned wines are transforming picnic baskets around the world. You drink it directly from the can, like you do a beer. It’s the perfect drinking vessel. Today a handful of wineries are adding cans to their bottling lines. Don’t panic, wine in cans is meant for easy-drinking wines. Not wines that are […]

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Duckhorn Vineyards of Napa Valley, California Marketing Case Study

Duckhorn Wine Company has five labels that it markets: Duckhorn, Paraduxx, Goldeneye, Migration, Decoy and Canvasback. S.M.A.R.T.: Quantifiable goals are Specific, Measurable, Achievable, Relevant and Timely. Duckhorn Wine Company’s marketing plan, created at least six months in advance of an upcoming year focuses on quantifiable goals. For instance, if they want to grow Merlot sales, they will make sure that they come up with a realistic goal based upon overall development potential, recent sales trends and gross profit potential. The Chief Marketing Officer and the Sales Manager work hand-in-hand to design the marketing plan as well as strategic priorities and related tactical objectives. These sales and marketing objectives flow organically from the overall company priorities. The sales and marketing managers […]

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Wine Trends in Canada

The Canadian wine industry generates employment through production, manufacturing, and tourism. Canada is known for its famous Ice Wine, a rich, high-quality product. Although Canada is not a major producer like other European countries, the Canadian winemaking industry generates substantial economic benefits. The steadily growing population has led to the growth of a healthy, knowledgeable, and adventurous consumers. A steady but growing wine market has enabled Canada to have an increased number of regular drinkers. There are presently two million adults who drink wine at least once a month. Additionally, Canada is the 12th largest wine drinking nation, and there is bound to be better optics as millennials are exposed to the wine culture. As of 2012, Canadians were nearly […]

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OLIVER WINERY: From the Basement to the Big Leagues

In the 1960s, when the late Indiana University law professor Bill Oliver began growing grapes in his basement as a hobby, he could hardly have envisioned that the wine industry would grow into the giant that it is today. Nor could he have imagined that he was planting the seeds for what was to become the largest winery in Indiana, and one of the biggest east of the Mississippi. It was Oliver’s passion for winemaking that inspired him to move out of the basement and establish a 30-acre vineyard northwest of Bloomington. At the time, there was no shortage of skeptics. Few people other than hobbyists were “tinkering” with wine; and besides, selling wine commercially wasn’t even legal. In 1971 […]

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INTERNATIONAL WINE TRADEMARKS: GROWING YOUR WINE BRANDS BEYOND THE BORDER

International demand for American wine continues to grow, with the Wine Institute reporting that wine exports revenue grew 7.6% between 2014 and 2015. Any winery considering crossing the border should be aware that their trademark rights are likely limited to the country or countries of registration and use. So, an American winery that has been proactive about securing rights to a wine name in the US will not have a claim to the name in Canada, or elsewhere outside the US. A Quick Note on International Wine Law Section 2(a) of the Trademark Act prohibits the registration of certain “geographical indications” in connection with wine (and spirits, but not beer), unless the wine actually originates in the related geographic place. […]

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‘Locally Grown’ Movement Helps to Fuel Iowa’s Winery Business

Vitis riparia, in the lexicon of Iowa vintners, roughly translates to “profit potential.” It certainly might explain the reason wineries have sprung up across the state — indeed, the Northeast and Upper Midwest — over the last 20 years. In 2011, the U.S. Department of Agriculture’s National Institute of Food and Agriculture funded the Northern Grapes Project, partially in response to the emergence of a cottage industry of wineries in Northern states. In Iowa alone, more than 100 wineries sprouted, feeding on the encouragement of state economic developers and agriculture officials. It all stems from cold-loving Vitis riparia-based wine grape cultivars. These varieties survive in climatic extremes that easily quash their tender, succulent cousins in the coastal vineyards of California, […]

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Talking Winery Wastewater Treatment with Sheldon Sapoznik

It seems as though anything associated with winemaking should be good for the environment. A natural product (grapes) mixes with another natural product (water) and is allowed to ferment using natural sugars and a natural ingredient (yeast) to make a pretty natural product. And yet, there is so much about making wine that can be bad for the environment. Including, surprisingly, the wastewater. To outsiders, winery wastewater seems as if it should be an easy fix. Just take whatever water is left over and put it back into the fields! It’s cyclical and it makes sense! What these outsiders don’t know is that winery wastewater is actually quite destructive to the living organisms that may come in contact with them. […]

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Marketing For SUCCESS

Here we are at the start of a brand new year full of possibilities and opportunities! There’s no better time to think about marketing planning for your business. After all, “a failure to plan is a plan to fail,” right? What is Marketing? Just to be clear, marketing isn’t advertising, or the sales department, or the product development team…it is ALL of them and more. While some of the definitions may have changed, the four “P’s” of marketing are still very much applicable to today’s business environment: Product, Place, Price, and Promotion. In other words, what you sell, where or how you sell it, the pricing point(s) you sell it at, and how you get the word out to your […]

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Social Media & Marketing in the Winery

In today’s competitive marketplace, consumers have an astonishing number of wines to choose from. Social media helps make sure yours stands out from the crowd. Getting Started with Social Media Rebecca Ritz is the owner of Bauerhaus Design, an Illinois based branding and web design firm that specializes in serving wineries and other businesses providing luxury goods or services. She says a key element of creating an unforgettable brand is building strong relationships. Social media is a great way to form those relationships, since 1.59 billion people use Facebook each month and millions more are active on other social networking sites. “The more people feel like they know you, the owners, and the staff, the more likely they will be […]

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The 2016 U.S. Vineyard Harvest Review

And that’s a wrap! By now, all vineyards across the country have finished harvesting except for ice wine. States from coast to coast have been reporting about their vineyards’ harvests for 2016, and the results have been overwhelmingly optimistic. In this article, we highlight the harvests in a few key wine-producing regions in the U.S. and take a look at how the 2016 harvest compared to previous years and the factors that came into play this year. In anticipation of the new year ahead, we’ll also look at estimates for wine production and quality for 2017. California Harvest for 2016 After a pretty normal growing season, California vineyards saw an early winegrape harvest this year. According to the California Department […]

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Advancement in Diagnostic Technologies for Plant Pests and What This Means for Vineyard Disease Management

As a viticulturist, you have at some point in your career noticed undesirable qualities, such as decreased yield or peculiar sugar content, within your vineyard. In some cases these characteristics are caused by environmental factors like frost damage, or a human error resulting in pesticide damage. In other cases a plant pathogen could be the underlying cause of your crops diminished quality. Plant pathogens are classified into at least five groups including fungi, bacteria, viruses, viroids, and phytoplasmas. Unfortunately, there are organisms belonging to each of these groups that can quickly wreak havoc on all the blood, sweat, tears and capital you have invested in hope of producing a quality crop. Controlling plant pathogens isn’t always the most straightforward activity. […]

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