This Issue of Grapevine Magazine

Malic acid & Chromatography

Malic acid is one of the major acids in grapes that are used to make wine. In most cases it is secondary only to tartaric acid in quantity and then followed by succinic, citric, fumaric and other small quantity acids all contributing to a total acid or titratable acidity. Every variety of grapes has a potential difference in the amount of malic acid that may proportionately exist in the grapes at harvest and much of this is determined by the growing season, amount of rainfall, overall heat summation temperatures and night time temperatures. Cool climates often have grapes higher in malic acid and warmer climates often have lower quantities of malic acid in the fruit. Riper fruit generally has less […]

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Maximize Your Use of Trellising and Grow Tubes

Consider what’s best for your grape varieties and terrain, trellising and grow tubes both relate back to the basics of winemaking—creating an ideal growth environment that’s just right for the grape and the local terroir. As basic as these two topics may be, there are still some ways that vineyards can improve how they manage these two areas to ultimately lead to better wine. Here’s what a few vineyard experts have to share. Tackling Trellising “The best way to describe trellising is that it’s a way to manipulate how the vines grow,” said vineyard manager Stephen Barnard of Keswick Vineyards in Keswick, Va. You use trellising to make a path for the grapes to grow in the direction where you […]

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Cold-Hardy Grapes

Cold climate grapes have steadily grown in popularity due to their hardy nature and ability to survive in weather conditions that are far from ideal for this crop. These cold-hardy grapes have led to an expansion of the winery industry throughout the northern United States and southern regions of Canada. A noticeable surge in small wineries and vineyards throughout the northeast and upper midwest began roughly two decades ago and more are popping up each year. Growers in these regions need strong grape varieties that can withstand the obstacles these cold climates face. Early (spring) frosts, cane damage, root damage, and desiccation are just a few of the concerns that these cold-hardy grapes have to withstand. However, with the help […]

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Ontario’s First Wine in a Can

Of all the things we find on the label of a bottle of wine, perhaps most important is the appellation. Getting down to the heart of the matter, the appellation is simply the wine’s address. It’s where the grapes were grown. This simple fact of where grapes were grown gives an oenophile a deep understanding of what’s inside the bottle or can. Yes, the bottle or can! A can of wine on the store shelf cannot yet be called ubiquitous, but that day may be coming. More wine is found in cans every day. Barokes Wines of Australia claim to have been the first to can wine, inventing their own process in 1996. The Francis Ford Coppola Winery in California […]

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Wines of the New World: Peru

The earliest recorded historical evidence of setllements in the countries of the new world, also known as the Americas were attempts at colonisation made by the Europeans in as far back as the tenth century. During long voyages of exploration, Scandanavian ‘Norse’ saiors built the very first settlements of the Americas, in Greenland and Canada. Chrsitopher Columbus expanded on the idea having sailed west when he established a new trade route to reach the far east. He inadvertantly landed in what came to be known to the Europeans as The New World. Spanish speaking Peru is one of the countries that make up the Americas, or New World, and it is showing great potential to becoming one of the newest […]

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ADMIRABLE VINEYARDS: Blending French Traditions with Malibu Coast Terroir

  Béatrice Cointreau was born into a family of pioneers in winemaking and distilling: her great-grandfather founded Cointreau Distillery and her grandfather was founder of the Cognac company, Rémy Martin. Now, as a member of the 20th generation of the Cointreau family, Béatrice is carrying on this pioneering spirit: she is bringing old world wine-making expertise to one of California’s newest appellations, the Malibu Coast AVA. According to Béatrice, her journey from France to Admirable Family Vineyards in Malibu actually began when she was only five years old. ”I can remember gathering after dinner with the women in the kitchen while they did dishes and talked about the difficulties of bearing children,” she told The Grapevine Magazine. “The men were […]

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THE GUIDANCE YOU CAN’T SKIP: Shelf Plans, Shelf Schematics and Tied House Laws

On February 11, 2016, the TTB issued a general guidance concerning promotional activities commonly associated with category management programs and looked at such practices with respect to the federal tied house laws. The agency said its guidance was issued as a result of industry requests for clarification with respect to shelf plans and schematics and insight on what the agency considers to be permissible. For more information, see T TB Ruling 2016-1, The Shelf Plan and Shelf Schematic Exception to the “Tied House” Prohibition, and Activities Outside Such Exception. Background Very generally speaking, tied house laws are designed to prevent a supplier from gaining too much control over or domination of a retailer, as well as to prohibit supplier acts […]

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Grapevine Trunk Disease Diagnostics, Prevention and Control

Various pathogens and environmental factors are considered to be major threats to the vineyard’s health. Pathogens are disease causing organisms such as fungi, bacteria, viruses, nematodes, and insects. In addition, adverse environmental conditions such as frost, hail, heat, chemical injury, nutrient toxicity or deficiency, improper cultural practices and sanitation have an effect on vineyard health. As an example, a vineyard might be infected with pathogens without showing symptoms until adverse environment conditions compromise the plant defense mechanisms and trigger disease progression. Our lab focuses on the detection and control of pathogens that are propagated by grafting (i.e., graft transmitted pathogens). However, many fungal pathogens and Agrobacterium spp. can be dispersed (short and long distance) by wind, rain and/or irrigation splashes. […]

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Choosing the Right Pump for Your Winery

For the modern winery, pumps are a necessity for simple, efficiently run wine-making process. Choosing the right pump (or pumps) for a winery can be a bit overwhelming. There are many options, and it can be hard to know where to start. Pumps are used in the winery whenever fluid needs to be moved. Different pumps are better suited for certain jobs. “Must pumps” are made for must transfer and pump-over, and are able to pump solids as well as liquids with minimal affect on the wine. “Wine pumps” are made for pumping only liquid and are used for wine transfer, filtering, bottling, barrel work, and loading and unloading wine onto trucks and other vessels. There are many pump options […]

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WHY EMAIL MARKETING (Part 2) The Persistence and Benefits of Email Marketing

This article is an update from Part One which I shared with The Grapevine Magazine readers in July 2015. It’s my feeling that email marketing is more important than ever as a strategic part of your DTC Marketing programs. Why does email marketing persist? I ask this because there are so many other exciting marketing subjects such as next gen wine clubs, experienced based tasting room programs, paid advertising on social media platforms, text marketing, mobile marketing, and Winery PR. To paraphrase, it appears that the death of email marketing has been greatly exaggerated. And here’s why – Patty Ross, a DTC Consultant Network member, and owner of Virtually For You says “For every $1.00 invested, email marketing is shown […]

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Growing Your Tasting Room Sales

        Your barrels and tanks are full. You bottling schedule is set. The vines have started to bud and the busiest months in your tasting room are fast approaching. The tasting room is frequently where you earn your best profits and can best deliver the story of your wines. So what are you doing this season to fully realize your direct to consumer (DTC) opportunities? Are you selling everything you have to offer? Is your tasting room team up to speed and ready to sell? Lets explore how your tasting room is the foundation of your DTC sales and the abundance of opportunities that it provides your visitors. In Control of What You Sell Your tasting room […]

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Automating an Art Form

Livermore, CA – From pruning cane to coordinating harvest for hundreds of acres: no matter who I talk to I hear a lot about viticulture being an art form. There are individual choices during pruning, suckering, and just about every part of the vineyard life-cycle that go into crafting quality wine and ensuring that it retains its individuality. At a time when labor is expensive, scarce, or both and the ready-made solution seems to be mindless automation, the question is: how can the art be kept in the wine? A new line of hand-held tools now allows vineyard managers to increase worker productivity without sacrificing their art form. The PW2 recently released by Infaco USA features one base that attaches […]

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Harnessing the Power of Social Media for Your Vineyard & Winery

Social media is changing the face of the wine industry and it’s becoming an essential tool that wineries and vineyards must embrace to stay relevant and competitive. Nearly everyone in America today is using at least one form of social media to stay in touch, meet new people, and connect with the brands and products they love. We are living in an exciting digital age, and now is the time to invest in resources to cater to a digital culture and environment. However, wine has always been and continues to be about building relationships with people, so this should be reflected in any social media marketing approach. The Importance of Social Media in the Wine Industry The wine industry is […]

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