This Issue of Grapevine Magazine

The Cultivation of an Economic Goliath

Wine drinkers throughout the world are more frequently filling their glasses with British Columbian grapes, and this has led the charge to a multi-billion-dollar industry. According to the Canadian Vinters Association, the economic impact of wine production in B.C. is at $6.8 billion. This money represents the taste that people throughout the world are talking about. “The research findings reinforce the significant economic value the Canadian wine industry brings the national economy,” Canadian Vinters Association President Dan Paszkowski says about a report released by the association. The report details the national impact of the B.C. wine industry. “The impacts are both direct and indirect, from job creation and tourism to tax generation and agricultural growth, the wine industry benefits multiple […]

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How to Clean Winery Hoses

In the last issue of The Grapevine Magazine my article addressed how to clean a wine tank. In reality a clean wine tank is of little benefit if the means of getting the juice or wine to that tank is a contamination source in itself. Just as much diligence needs to be applied to the wine transfer hoses to insure a wine arrives at it’s destination in as microbial free state as it left the previous storage container. Build on the procedure for your specific winery’s needs and perhaps incorporate them into your winery HACCP plan. {Hazard Analysis and Critical Control Points} Chemistry The chemistry of cleaning the winery hoses is very similar to cleaning the wine tanks or most […]

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Using a Geographic or Viticultural Region Name Can Result in a Weak Trademark

Many wineries and vineyards use geographic or viticultural names in their marks. This often sounds like a good idea. A search of the federal trademark registry on “Sonoma” included as part of a trademark for “wine” or wine related goods or services shows that there have been 162 applications and registrations using “Sonoma” for such goods. According to the search, the first winery to file on a mark using “Sonoma” in it was L. Foppiano Wine Co. in 1948 for the mark SONOMA GOLD for wines. Foppiano claimed first use in 1935. The problem with using a geographic name is that it can be very hard to enforce, i.e., to stop later users of the same geographic name. For example, […]

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The Potential for Drone Technology in Vineyards: How Forward-Thinking Winemakers Are Stepping Into the Future

It’s no secret that today’s winemakers face a great deal of challenges, many of which can get in the way of producing the perfect varietal. Whether large or small, running a vineyard can be a truly challenging process. This is especially true when it comes to spraying vines and surveying their health, two processes that are often convoluted and riddled with issue. While these and other problems have plagued vineyards for centuries, modern technology in the form of drones may soon change everything. Drone Technology: What is It? Anyone who watches the news on an even occasional basis has most likely heard of drones at one point or another, and for good reason. There are so many different forms of […]

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Financing a Growing Business

Understand Your Options When You Need Capital to Start and Operate a Vineyard Creating a vineyard from the ground up is a capital-intensive enterprise. Compared with most kinds of farming, vineyards have higher start-up expenses and a longer wait for a return on the investment. But for grape growers with patience and access to funding, few things are as satisfying as establishing their own vineyard. As a Farm Credit loan officer in the Texas High Plains, I see people from all over the country who are considering starting a vineyard. They’re attracted by the warm days, cool nights, 3,000-4,000-foot elevations, and the sandy clay loam that makes up about 35 percent of the soils here — excellent conditions for growing […]

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Trade Show Attendee Strategies

Tradeshow season is coming up soon. Conferences usually last more than one day. So how to come out of the conference energized with ideas to grow your business? Unless you are visiting to purchase something specifically (more on this later), here are the three things on which to focus during winery tradeshows – — Promote Yourself and Your Brand, Market Research and Networking. Promote Yourself and Your Brand: Establish yourself and your winery business as a leader. You do this by offering information and assistance to your peers, and being participative during the tradeshow. This will also help you get media exposure if it arises; requests to be a future panelist, which highlights your areas of expertise and further promotes […]

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Vineyard & Winegrape Research

When researchers, vineyards, and wineries work together, everyone wins. Throughout the United States, researchers from universities and organizations are working to improve the wine industry from the dirt all the way to the tasting room. The Grapevine Magazine has collected a handful of research currently in progress that is paving the way to the future of the industry. Northern Grapes Project: http://northerngrapesproject.org Project Director: Dr. Tim Martinson; Senior Extension Associate, Department of Horticulture; Cornell University Project Manager: Chrislyn Particka; Extension Support Specialist, Department of Horticulture; Cornell University Participating Universities: Cornell University (lead), Iowa State, Michigan State, Mississippi State, North Dakota State, South Dakota State, University of Illinois, University of Massachusetts, University of Minnesota, University of Nebraska, University of Vermont, University […]

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Planting a New Vineyard? Guidelines for Grapevine Clean Plant Tested Stock

Planting a new vineyard requires planning in advance. Growers and their consultants have a choice of planting material available based on variety needs as well as soil and other climatic conditions. It is important to understand that rootstock selections are generally available as certified selections however, the scion wood is limited and not always certified stock is available for the variety of choice. Because nurseries collect rootstock and scion cutting in the beginning of the winter it is most important to have determined the planning needs prior to this time. Even more important is to inspect the increase blocks or vineyards where cuttings will be collected (preferably before the first freeze) to determine if there is suspicious disease symptoms. The […]

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Willakenzie Estate: Dirt Matters

Dirt matters! Clones matter! People matter! This is the mantra that guides Willakenzie Estate, a premier, family-owned winery in the Yamhill-Carlton Appellation in Oregon’s Willamette Valley. And it is a mantra that has paid off: this summer, Decanter Magazine named the Willakenzie Estate 2011 Emery Pinot Noir the number one Pinot Noir from the United States. For this article, The Grapevine Magazine visited Willakenzie Estate and talked with vineyard manager Mike Rogers, and later chatted with co-founder Ronni Lacroute, to learn more about their “passion for Pinot with a sense of place.” While we were eager to hear about the clones and the Willakenzie team that makes such superb wines, what we really wanted to get the dirt on was…the […]

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Wines of the New World – Argentina

Argentina is a representative country of the Americas; also known as the New World. The countries that make up the New World are the combined continental landmasses of North, Central and South America in the Western Hemisphere along with their associated islands in the Carribean. The geographical point of Argentina on the world map is that of a vast country, the second largest in South America after Brazil. Argentina is bordered by the Andes Mountains to the east and Chile to the west. The interior of the country is largely comprised of flat, fertile grassland also known as the Pampas. The Andes Mountains are the superlative geographical feature for vineyards throughout much of Argentina. The stunning view of iced snow […]

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Winery Assets: Where The IRS Looks for Money

I think we would all agree that our tax laws can generously be described as complex or worse, that they make absolutely no sense. Tax issues effecting vineyards and wineries are the subject of day long classes for tax professionals and quarter long courses at colleges that offer enology or wine business degrees. Many vineyards and wineries have been audited by the IRS and a number of the audits have ended up in tax court. Here are some examples of issues argued in tax court. See if you can identify a common theme of these cases. Trentadue Vineyards v Commissioner of the IRS – The Trentadue family owned vineyards in Geyserville, California and used trellises, irrigation systems and a well […]

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