This Issue of The Grapevine Magazine

TricorBraun Issues Statement On The Wine Packaging Industry; Company Commits To New ‘WinePak Promise’

Contact: Suzanne Fenton VP, Brand Marketing TricorBraun WinePak 314-983-2010 marketing@tricorbraun.com For Immediate Release TricorBraun Issues Statement On The Wine Packaging Industry; Company Commits To New ‘WinePak Promise’ TricorBraun WinePak, North America’s leading wine bottle distributor, has issued the following statement in conjunction with the evolution of the wine packaging industry, according to Andrew Bottene, Senior Vice President:   For the past 35 years, TricorBraun WinePak has been a driving force in the wine packaging industry. Today, as our industry shifts and global competition impacts product quality, pricing and availability—we recognize that many of our customers face confusing questions. “Who should I buy from?” and “Should I simply opt for the lowest price?” become real decisions. For TricorBraun WinePak, these shifts […]

Read Full Article

Wine Brotherhoods: Sharing a Passion for Wine

Michael Broadbent, British wine critic and author, wrote: “Drinking good wine, with good food, in good company is one of life’s most civilized pleasures.” This, perhaps, is one reason why wine lovers have assembled for centuries in communities known as brotherhoods. These brotherhoods offer oenophiles an opportunity for fellowship, education and conviviality as they come together to share the wines of the world. In the United States, America’s first and oldest brotherhood — and one of the most active — is the Brotherhood of the Knights of the Vine (KOV). KOV was founded in 1964 and is a charter member of the not-for-profit Fédération Internationale des Confréries Bachiques (FICB), a descendant of the ancient wine brotherhoods of pre-revolutionary France. The […]

Read Full Article

Micro-Manager, Microbe Manager or Winemaker? One in the Same

Winemakers often say winemaking is 95 percent cleaning. In successful wineries, this is very nearly true. Vintners should understand the core sanitation principals to keep their winery looking new, shiny, appealing to customers and microbe free. The importance of knowing how water works, the ways to have physical cleanliness, and how to understand sanitation versus sterilization are essential for any winemaker looking to improve the cleanliness of their winery. Sanitation Versus Sterilization Sanitation is a cleaning operation with a bacteria killing agent that will reduce the microbial population, but it may not eliminate the complete bacterial load. This reduction may be enough for product stability at certain points of the production. Sterilization is the complete “kill” of all microbes, and […]

Read Full Article

Basics of Biodynamic Agriculture

At first glance, biodynamic farming can come across as a bit…odd. Sure, you have to bury cow’s horns filled with fermented cow dung, preferably from a lactating cow (BD 500), 18 inches below the surface during the cooler months. And, of course, you have to bury finely ground quartz crystals (BD 501) in the cow’s horns during the hot time of the year to prepare the soil. Don’t you worry, though, plenty of companies will cater to your needs! Fortunately, biodynamics is much more than that. It’s about taking land that isn’t healthy and infusing it with energy and life force. It’s about composting and strengthening the soil. After all, the word biodynamic derives from the Greek bios (life) and […]

Read Full Article

The Fall Colors in the Vineyard – an Indication of Health Issues

This time of the year you probably heard, seen, or read that the fall season is the best time to visit the vineyards because of the wonderful colors! Just Google “fall in the vineyards” and click on images and you will see a display of photographs (many of them are stock photos that can be purchased for marketing purposes) with an infinite palette of red, purple, orange, and yellow colors. As a grapevine disease specialist, I am heartbroken to hear this. That is because the bright colors in the grapevine foliage are usually an indication that something is wrong in the vineyard. Not beautiful at all! Throughout my career, I have been invited to do presentations at grower’s meetings in […]

Read Full Article

Alternative Packaging Expands the Wine Market

To the dedicated oenophile, perhaps, nothing can supplant the time-tested, gentle art of uncorking a bottle of wine and the – thuck! – sound of successful extraction. However, as the world evolves, so do consumers. One generation of wine aficionados gives way to a younger, more active and innovative set. Among the younger consumers, are those who want to take their favorite vintage along with them – to the beach, the park, the ballpark or a social gathering. To address this, winemakers have developed alternative packaging to keep up with consumers’ diverse lifestyles. That means there are unprecedented opportunities for cans, pouches, boxes and bags. Canned wine is among the fastest-growing packaging sectors for wine dealers, having logged a 125.2% […]

Read Full Article

Bottling Day The Easy Way:

              Mobile Bottlers Lead Outsourced Wine Packaging Needs To bottle or not to bottle? That may be the question, but it’s less about whether or not to do so and more about how to do it. With more vineyards needing to decrease overhead while producing smaller quantities, the costs associated with having an in-house bottling line have prompted many vintners—small and large alike—to turn to outside mobile bottlers. These portable bottling lines are typically housed inside trucks of various sizes – from full-sized tractor trailers to smaller box trucks capable of navigating winding roads to off-the-beaten-path vineyards – and deliver wine packaging options that are cost-saving and convenient. “The standard has really changed,” notes […]

Read Full Article

Why Data Matters

    Imagine you are on the marketing team for a direct-to-consumer (DTC) winery, dutifully sending out emails to your newsletter lists and club members, updating posts across social media channels, maybe even sending print notices through the mail. And yet, there does not appear to be any increase in sales conversions or an uptick in club sign-ups. Perhaps there is even a sense of things going into decline. But no one can say why or understand what is contributing to the stagnation. This confusion is often the case when a new client comes to us, and asks for help. Our response usually starts with, “What does your data show?” To which we often receive a slightly blank or confused […]

Read Full Article

Where Never is Heard a Disparaging Word … Until Now?

With apologies to Dr. Brewster Higley for changing the words to what would become the iconic folk song “Home on the Range,” a recent U.S. Supreme Court decision has opened the door to registration of a category of trademarks that would previously have been refused as “disparaging.” While the wine industry has typically not pushed the boundaries of disparaging marks, this case has implications for marks that are considered “scandalous” or “immoral,” as well. Further, this decision could dramatically affect the way that the Alcohol and Tobacco Tax and Trade Bureau (TTB) reviews Certificate of Label Approval (COLA) applications. In March 2010, Simon Sciao Tam, frontman of the Asian-American rock band, “The Slants,” filed a trademark application for the band’s […]

Read Full Article

Large Equipment Purchases Served With a Side of Alternative Payments

Shopping for Equipment and Spending Capital Smarter Today’s winery requires a large and varied amount of equipment to operate successfully. Like most business owners you are wearing 10 different hats, and doing 10 different jobs. So, when machinery breaks, a tank cracks, or the life has been squeezed out of that tractor for as many seasons as possible, the time has finally come to invest in new equipment. Purchasing equipment for a business is essential, yet the process is often convoluted and stressful. As a B2B service provider, our customers often come to us flustered and overwhelmed with the purchase decision process. While every business will have different priorities and circumstances when the time comes to acquire new equipment, how […]

Read Full Article

Exploring the Benefits of Custom Crush

Traditionally, aspiring winemakers needed to either purchase an existing winery and vineyard or invest substantial funds in starting from scratch. Custom crush lets you fulfill your dream of making wine without owning the necessary production equipment. It also allows you to preserve your start-up capital and focus your attention on marketing and promoting your brand. You provide the grapes and winemaking protocols, but the actual crush, fermentation, and bottling are outsourced. To help guide winemakers who are looking into the option of custom crush, The Grapevine Magazine spoke with five companies currently offering these services—including wineries that use custom crush as an additional income stream, and those that operate custom crush as their sole business. Rack & Riddle Based in […]

Read Full Article

What Wineries Need to Know about Refrigeration and Chillers

Wineries use refrigeration and chiller units for a wide variety of purposes, so it’s important to understand the types of products that get the job done right. Temperature is an incredibly important factor in wine-making, and interestingly, cooling units make up the bulk of energy consumption and costs in wineries. For new wineries or wineries looking to update out-of-date, energy deficient systems, when deciding what refrigeration or chiller unit is the right fit, vintners must familiarize themselves with the many aspects of these essential systems. Purpose and Types of Refrigeration in Wineries Cooled wine storage dates back centuries to underground caves in Europe. Certain caves provided ideal and consistent temperature conditions, allowing wine to age at an optimal rate. Few […]

Read Full Article

Picking up Wine with Your Groceries

      A ‘Foreign’ Concept Hitting British Columbia Supermarkets With changes to recent laws in some provinces, Canadians can now find local wines on their grocery store shelves. This is a relatively new concept for the country, although very common in other parts of the world. In fact, a recent report found that in the United States up to 70% of all wine is sold in grocery stores. In the beginning, the change in British Columbia (BC) legislation seemed like a sweet deal for grocers to share in profits generated by alcohol sales, for consumers to enjoy the convenience of one-stop shopping, and for Canadian wine producers to reach more of these consumers. However, once the confetti settled and […]

Read Full Article