This Issue of The Grapevine Magazine

Nylobrade: Braid Reinforced Clear PVC Tubing – NSF Listed PVC Hose

Nylobrade: Braid Reinforced Clear PVC Tubing – NSF Listed PVC Hose Open mesh polyester braiding permanently encapsulated in walls of clear, flexible PVC tubing Listed by the National Sanitation Foundation for food equipment materials (NSF-51) and potable water (NSF-61) Raw materials meet California Proposition 65; does not contain any known cancer-causing chemicals as listed by the state of California Free of DEHP and BPA Non-toxic raw materials conform to USP Class VI and FDA standards Offers far higher pressure capabilities than unreinforced PVC tubing Mirror smooth interior permits outstanding flow characteristics Crystal clear for full visual flow Corrosion and abrasion resistant with flexibility similar to rubber but with much longer life REACH and RoHS compliant A dependable hose with a […]

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Foley Family Wines Impressed by Thermaculture™ Trial Results

Results showed better yields, less pesticide use and better wine quality  Dateline: February 14, 2017. Napa, CA – Up in Napa and Sonoma counties, Mark Seifert of Foley Family Wines saw what he considered “amazing results” from Thermaculture trials conducted at two operations, Sebastiani and Foley Johnson in Rutherford. Seifert, who manages 8 vineyards for Foley Family Wines stated “We couldn’t be happier with the results we saw. Not only did we get higher fruit set and yields on our Pinot Noir, Chardonnay and Cabernet Sauvignon, but we cut our pest control costs significantly from what was normally used in our vineyards. Finding sustainable solutions like Thermaculture is very important to our mission at Foley.” Al Wagner, Vice President of Vineyards at Foley Family Wines also shares […]

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Filtration

Filtration and clarification are critical aspects of fine wine making. Many winemakers work hard getting their wines opulently clear but do they understand what is happening, what the choices of filtration are and, if a wine is clear, will it remain clear? The Webster definition of “filter” is “A device containing a porous substance through which a liquid or gas can be passed to separate out suspended matter”. In the majority of instances filtration is the physical removal of solid objects, in suspension, by way of a mechanical means. In most cases the wine is forced through a filter media by way of positive pressure. In only one case the author is aware a vacuum is used. The Typical Types […]

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Irrigating Fruit Caps: A Clean and Green Solution

When Rodney Strong Vineyards built its new 10,500-square-foot fermentation facility in Healdsburg, CA, USA to accommodate premium grapes from their Cooley Ranch Vineyard, each detail was precisely planned. All equipment was carefully engineered or researched before purchase to assure the most efficient operations and optimum product handling possible. Among the critical components required were pumps for the important “pumping over” function of irrigating the fruit cap at the top of the fermentation tank. To evaluate available pump technologies and manufacturers, Rodney Strong conducted exhaustive research and testing. As a result, optimum pump and diaphragm technologies were successfully identified and implemented, yielding a balance of energy efficiency, reduced maintenance, ease of use, cleanability, reliability and gentle handling the product for optimum […]

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Image is Everything

There are nearly 9,000 wineries in the United States, according to the most recent information available on registered wineries. These facts surely make for steep competition in the industry. Every winery must be on their “A” game and this means watching over the small things that go on with your winery, to protect the huge financial, emotional, and sweat equity investments. You need to be sure that your patrons feel welcomed each time they call or visit your winery. Customer Care I recently made a phone call to a winery and asked to speak with the owner. A man replied “He isn’t here Monday through Thursday.” The unidentified man might have told me the days of the week that the […]

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What is Your #1 Goal for 2017?

Email databases naturally decay around 22% every year*. So, if you only focus on your existing database, your sales are going to decrease. It’s simple math. You can feature the same great offers, and see the same conversion rates, but you will get fewer sales this year, than you did last year. This will not change, either. With email addresses widely available for free, and people staying in jobs for only 3-4 years** we all swap email addresses often. So, this decay is only going to increase with our technology-enabled “immediate gratification” lifestyle. FACT: Your list is going to get smaller every year if you don’t generate enough new leads to make up for this loss. Unless you are refreshing […]

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The Deep Mess Currently Engulfing Canadian Wine Industry and How to Solve It

The Canadian wine industry is indeed growing. As of 2016, the industry had an annual economic impact of more than $ 1.5 billion, whereas only a decade ago (2006) the industry injected only $800 million into the GDP. That is almost 50 percent growth in revenue. The employment potential of the industry also rose from approximately 20,000 to roughly 30,000 in the same period, creating more than 10,000 job openings for Canadians, remarkable in these days when industries are shrinking their workforces. With a revenue of more than one $1 billion and an employee base of more than 30,000, the Canadian wine industry deserves the title “vibrant.” Stakeholders in the industry are entitled to a toast for the job well […]

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Channing Daughters Winery: Managing e-Commerce with Software Innovation

In today’s highly competitive business environment, many wineries are adding online stores to their web sites to generate additional sales. Managing these sales, however, can present unique challenges in tracking, billing and recording information from multiple sources of revenue. For one winery — Channing Daughters Winery of Bridgehampton, NY — the answer to these challenges was an innovative software solution put together by Microworks, a pioneer in winery management software, and Nexternal, an e-commerce division of HighJump, a global leader in supply chain software. Channing Daughters had been working with Microworks’ wine club management and point of sale software for 12 years when they made the decision to add an online store to their website. “Our wines were excellent, we […]

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Nothing But The Truth: The Importance of Accuracy in Wine Production and Labels

How important is it to be truthful on wine labels? As a California winemaker recently found out, asserting accurate claims is extremely important. In November, a federal grand jury in San Francisco indicted winemaker Jeffrey Hill of Napa Valley, California for mail and wire fraud in connection to the operation of his wine company. Mr. Hill ran Hill Wine Company out of Napa, and was producing and selling wine (including juice and bulk wine) and operating a tasting room on the Silverado Trail. Mr. Hill also used winemaking equipment at other winemaking facilities that were owned and operated by other wineries in Napa and Sonoma Counties. According to the indictment, Mr. Hill defrauded consumers by misrepresenting the geographic origin and […]

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Grapevine Graft Transmissible Fungal Trunk Diseases

Grapevines are susceptible to disease causing agents (pathogens) that affect the longevity and productivity of the vineyard. My expertise is on grapevine graft-transmissible diseases and the pathogens that cause them. The only way to avoid diseases in the vineyard is to prevent the introduction of pathogens in the first place. More often than not, growers fail to take this simple advice: we heard the saying “an ounce of prevention is worth a pound of cure”. Currently there is no cure for graft-transmissible diseases once these are established in the vineyard. This means that special care selecting planting material must be used prior to developing a new vineyard block. This is the most important task during vineyard development but I find […]

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Winery Operators Advised to Ask Tough Questions Before Expanding

With the turn of another year, and winery-vineyard operations pondering possible means to expand, Marnelle Durrett says she can testify that the right growth plans can pay big dividends. Whether what has worked for her family’s Kiepersol Vineyards & Winery near Tyler, Texas, would work for all others is another question, she says. The key to growth at Kiepersol has been controlling – even eliminating – debt, said Durrett, who with her sister, Velmay Power, now run the family business their late father started in 1998. “Growing within our means comes from the culture of not wanting to create debt,” she said. “When you don’t create debt in business, ingenuity comes into play.” It’s natural to want to expand, find […]

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The Faces Behind Celebrity Wines

Lady Gaga, Dave Matthews, Yao Ming, Brangelina. These are all examples of famous people who own, operate, or have attached their name to a vineyard or winery. The average person may flock to these brands because of the personalities behind them, but for others, it can be difficult to take them seriously. Celebrities become involved in the wine industry for many different reasons, often to make money, or because they want to partner with their favorite wine, or even to make wine for personal use. Others have a passion for grapes and wine and want to make something beautiful. No matter the reason, they will need a little help reaching their goal. The people behind these wines, people who put […]

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Software Choices for Your Winery

Selecting the right winery software is no small task. To ensure that your new software helps enhance your company’s productivity instead of creating unnecessary hassles, you’ll need to consider your business goals, installation preferences, and technical support/customer service needs. Prepare a Needs Analysis and Evaluation Before investing in any software program, it’s important to have a clear objective in mind. Every winery has unique needs, so the software that works for your competitors isn’t necessarily what’s going to enhance your day-to-day business operations. Managing wine sales and purchases is one area where an investment in software can enhance productivity. For example, GreatVines is powered by Salesforce.com—the world’s leading CRM and cloud computing business platform. While there are many entry-level CRM […]

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Drones in the Vineyard: Uses, Benefits, Concerns & Key Players

Unpredictable weather conditions and the effects of climate change are causing vineyards to look to technology to solve their biggest problems. Interestingly, one of the most promising technological solutions that has emerged for vineyards today is drones. These aerial devices already play a role in military operations and retail package delivery. Could they revolutionize the wine industry as well? By definition, drones are unmanned aerial vehicles that fly autonomously or by remote control. In addition to military and commercial drones, hobbyist drones have become more affordable and accessible to the general public. The purpose of this article is to explore the uses of drones in vineyards and how drone technology may help vineyards thrive. We’ll also highlight a few technology […]

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INTRODUCING WONDERFUL NURSERIES

FOR IMMEDIATE RELEASE INTRODUCING WONDERFUL NURSERIES Vintage Nurseries Rebranded with New Name Wasco, CA (January 3, 2017) – Vintage Nurseries, the largest grapevine nursery in North America, officially changed its name today to Wonderful Nurseries. The move recognizes the synergies between the company’s successful, growing nursery business and its parent The Wonderful Company’s agricultural businesses. Fully committed to a “Growers First” philosophy, Wonderful Nurseries provides the highest level of personal service, coupled with extraordinary selection and quality. Since being acquired by The Wonderful Company in 2013, it has changed the culture of the vine industry, providing greater choices for its long-standing customer base. This philosophy also closely reflects the strong service-oriented approach found across all of The Wonderful Company’s business […]

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